David Fenigstein
UX designer

Unconverted Applicants Landing Page

New landing page that resulted in 200 new enrollees in the first week of launch

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The request

There are many prospective students of Strayer University who complete the application and are accepted to a program, but haven't yet enrolled. I was tasked to create a landing page that encourages prospects to complete the enrollment process.

My responsibilities

Content Strategy

Wireframes

Mid-Fidelity Mockups

Tools

Sketch

Adobe Analytics

Analysis

Applicants who have not enrolled tend to have spent more time researching programs.

  • 84% of applicants who haven’t enrolled are still considering enrolling in courses at Strayer.

  • 50% of people want a degree to achieve a lifetime goal or increase job opportunities 

Not Enrolled Applicants are most affected by financial pain points

  • 61% of prospects viewed finances as a barrier to enrollment 

  • 36% of unenrolled prospects wanted more information on financial aid

  • while another 32% couldn’t afford to pay for tuition out of pocket

Wireframes
Unconverted applicant mobile wireframe

Unconverted applicant mobile wireframe

Unconverted applicant desktop wireframe

Unconverted applicant desktop wireframe

Mid-Fidelity mockups
Unconverted applicant mobile mockup

Unconverted applicant mobile mockup

Unconverted applicant desktop mockup

Unconverted applicant desktop mockup

Results

The unconverted applicants landing page was an extraordinarily successful page. Within the first week 200 applicants became new enrollees directly from this page.