Unconverted applicant mobile wireframe
David Fenigstein
UX designer
Unconverted Applicants Landing Page
New landing page that resulted in 200 new enrollees in the first week of launch
The request
There are many prospective students of Strayer University who complete the application and are accepted to a program, but haven't yet enrolled. I was tasked to create a landing page that encourages prospects to complete the enrollment process.
My responsibilities
Content Strategy
Wireframes
Mid-Fidelity Mockups
Tools
Sketch
Adobe Analytics
Analysis
Applicants who have not enrolled tend to have spent more time researching programs.
84% of applicants who haven’t enrolled are still considering enrolling in courses at Strayer.
50% of people want a degree to achieve a lifetime goal or increase job opportunities
Not Enrolled Applicants are most affected by financial pain points
61% of prospects viewed finances as a barrier to enrollment
36% of unenrolled prospects wanted more information on financial aid
while another 32% couldn’t afford to pay for tuition out of pocket
Wireframes
Unconverted applicant desktop wireframe
Mid-Fidelity mockups
Unconverted applicant mobile mockup
Unconverted applicant desktop mockup
Results
The unconverted applicants landing page was an extraordinarily successful page. Within the first week 200 applicants became new enrollees directly from this page.