The Society for Women’s Health Research (SWHR) is a national nonprofit based in Washington, D.C, that is widely recognized as a thought leader in promoting research on biological differences in disease and improving women’s health through science, advocacy, and education.
A group of my pupils in a UX Course I taught at George Washington University, along with myself, offered to provide a website resign, which their team graciously accepted.
Client: Society for Women's Health Research
Timeframe: 4 weeks
Goal: Redesign SWHR Website
Style Guide for Web
Findings from Stakeholder Interviews
Concerns focused more on content than design.
Navigation needs major improvement, especially for science & research.
Key information related to science, research, and policy can be hard to find.
Donate page needs more instructions for user.
Excessive information on organization that's unnecessary for key users.
Key Quotes From Stakeholder Interviews
“We get calls from random groups and individuals saying that information needs to be updated and I don’t even know how to find those pages.”
“We need to remove unnecessary or out-of-date content. Some of content is 3 or 4 years old. We need to remove the older pages, keep the essentials, overhaul the site, and then add the older information back in. Promoting older content makes us look bad.”
Google Analytics review
Audience overview, 5/2017-5/2018
Total users: 21,856
Returning users: 11.3%
This number is quite low - we want to increase this number
Bounce rate: 2.05%
This number is very low - that’s amazing! This indicates that the people who visit your site are there to get the information presented on your site
Referral overview, 2017-2018
Organic Search - 53.8% + Direct - 30.4%
Majority of your users are either searching for your content or going directly there
Bounce rate on social, organic and direct is low (<1%, and 3%)
Bounce rate on referrals is a bit higher - where can this be improved?
Google Analytics Results
We used the stakeholder interviews to inform our understanding of the SWHR user base, and built out these personas to guide our site navigation and page redesign.
Information Architecture and Page Navigation
One of the main needs we heard in our stakeholder and user interviews was for improved site navigation and content organization. We first mapped the pages of the site with the tool "xml-sitemaps.com" and created a visual sitemap for the existing site.
We ran a cord sorting acitivity using "Proven By Users" and built a site map recommendation according to the information tree structure that emerged.
We sent a user survey to respondents who underwent surgical procedures in the past.
Our questions focused on packets of information patients recieve from doctors and hospitals.
We particularly wanted to gain information on how helpful packets were with specific tasks identified in our task analysis.
We found that respondents do carefully use the information in the packets, but we could make that info more accessible.
We conducted interviews with both doctors and patients.
The object with patients was to gather information on what they would find helpful and how they would use a mobile guide.
With doctors, we wanted to g ain an understanding of what should be prioritized.
We found that risk assessment, medication adherence, and scheduling follow-up appointments are the main tasks we need to emphasize.
Using the results of our new navigation structure and stakeholder interviews we developed wireframes for the following pages: